Measuring What Matters: CRM Analytics for Smarter Decision-Making

In this webinar, we’ll walk through a real-world CRM analytics transformation: how growing teams move from fragmented reports and manual dashboards to AI-powered CRM insights that drive smarter sales, marketing, and customer decisions.

You’ll learn what actually works in practice, common mistakes teams make along the way, and the key CRM analytics trends shaping 2026 — with concrete steps you can start applying immediately.

Our Speakers

Alex Morgan, Head of Revenue Operations, GrowthWorks
Elena Petrova, Product Lead, AI CRM Analytics Platform

What You’ll Learn

• Why traditional CRM reporting no longer scales
Understand why static dashboards, Excel exports, and disconnected tools fail in fast-moving sales and customer environments — and how data silos limit visibility and decision-making.

• When and why teams outgrow manual CRM analysis
Learn the warning signs that your CRM setup is holding you back: unreliable forecasts, inconsistent KPIs, and teams spending more time preparing reports than acting on insights.

• How to introduce AI-driven analytics into your CRM
Get a practical breakdown of how companies start using AI for pipeline forecasting, lead scoring, churn prediction, and performance monitoring — without rebuilding everything from scratch.

• Implementation & daily usage in real teams
See how AI-powered CRM analytics fits into day-to-day operations: sales planning, management reviews, marketing optimization, and leadership reporting.

• The business impact of smarter CRM insights
Discover how better analytics leads to measurable results: higher conversion rates, shorter sales cycles, improved customer retention, clearer accountability — and more confident decision-making across the organization.

👥 Who This Webinar Is For

• CEOs, COOs, and Revenue Leaders

• Heads of Sales, Marketing, and Customer Success

• CRM Managers & RevOps Teams

• BI & Data Analytics Professionals

• Anyone responsible for pipeline visibility, forecasting, and customer growth

Ready to unlock the full value of your CRM data?

Join the webinar and learn how AI-driven CRM analytics can turn insights into real business results.