Kommo CRM - Lead Management

Kommo uses a visual Pipeline system.

A Pipeline consists of stages, for example:

New Lead
Contacted
Qualified
Proposal Sent
Negotiation
Won / Lost

Each Lead moves between stages using a drag-and-drop method.

What features does Lead Management offer?

Multi-Pipeline support, such as Sales, HR, Partnerships, and more

Custom Fields, such as budget, service, country, and others
Tags for segmentation

Automatic Tasks

Chatbot triggers

Workflow automation through Digital Pipeline

KPIs and analytics

Digital Pipeline, Kommo’s automation engine, allows you to automate actions.

For example:

When a Lead moves to “Qualified” →
Create Task
Send WhatsApp template
Notify Manager
Update Custom Field

Conditional logic, also known as Conditions, can also be used.