Kommo CRM - Lead Management - Fields

In Kommo, the effectiveness of Lead Management directly depends on properly configured fields. Fields define what data you store on a lead and how you use that data in the sales process, automation, and analytics.

The system automatically provides basic fields, which create the initial structure for your sales process.

The real power starts with Custom Fields. You can create fields such as:

Lead Source, such as WhatsApp, Instagram, or Website
Estimated Budget
Service Type
Country
Priority
Deal Value

Field types include Text, Number, Dropdown, Date, Checkbox, Email, Phone, and others.

This allows you to adapt the system precisely to your business process.

In addition, fields in Kommo are used in Digital Pipeline automation. This means fields are not just data — they are triggers.

In Kommo, fields are the core of your sales logic. When configured correctly, the system works for you, not the other way around.