Zoho - Zoho Campaigns - Contacts and Lists

Zoho Campaigns is an email marketing platform that allows you to manage contacts, segment your audience, and run targeted campaigns.

Contacts represent your subscriber base — the people who receive your emails. For each contact, you can store information such as:

• Name

• Email

• Company

• Country

• Interests

• Any additional Custom Field

Contacts are organized into Lists. A List is an audience group, for example:

Newsletter Subscribers
Clients
Leads
Event Participants

This structure allows you to send different campaigns to different audiences.